We are seeking a dynamic Head of Licensing & Merchandise to lead the next phase of growth for an iconic sporting brand. This role offers the opportunity to combine creativity with commercial strategy, managing a diverse portfolio of licensing partners and merchandise lines that inspire fans and strengthen brand connection.
Working closely with the COO and Business Revenue Team, you’ll play a key part in defining and executing the brand’s commercial vision. From identifying new market opportunities to overseeing end-to-end product development, you’ll bring strategic thinking, innovation and leadership to every aspect of the portfolio.
Key Responsibilities
- Develop and deliver a forward-thinking licensing and merchandise strategy aligned to business goals.
- Identify and secure new market and partnership opportunities to expand brand reach and revenue.
- Oversee product design, development and launch, ensuring quality, brand consistency and commercial success.
- Negotiate and manage licensing agreements, optimising royalty structures and partner performance.
- Lead and mentor a cross-functional team spanning licensing, retail, events, and customer experience.
What you’ll bring
- Proven experience in licensing, merchandise or brand management (ideally within sport, entertainment or consumer brands).
- A strong blend of commercial acumen and creative vision.
- Excellent stakeholder and negotiation skills.
- Leadership capability and a passion for delivering products fans love.
This is a rare opportunity to lead from the front; driving growth, shaping partnerships and of course helping a brand continue to make its mark.